Male person riding the bicycle on the offroad
Male cyclix riding the cycle
Male tennis player
Male marathon athlete
Male person riding the bicycle on the offroad
Male cyclix riding the cycle
Male tennis player
Male marathon athlete

BASINGSTOKE · COACHED BY DAN BROWN

alchemy boxing

alchemy boxing

Elevate your boxing performance with personalised coaching programs guided by a coach dedicated to your growth

For every boxer at every level, I coach you to your best level.
  • Hampshire Champion

  • 30+ Fightsach

  • Beginners Welcome

Male coach looking backward

12+

Years on the field — from youth academies to elite professional leagues.

Male coach looking backward

350+

Athletes coached across every level, sport, and stage of their career.

Male coach looking backward

94%

Of coached athletes hit their performance goal within the first program.

Male coach looking backward

12+

Years on the field — from youth academies to elite professional leagues.

Male coach looking backward

350+

Athletes coached across every level, sport, and stage of their career.

Male coach looking backward

94%

Of coached athletes hit their performance goal within the first program.

Male coach looking backward

12+

Years on the field — from youth academies to elite professional leagues.

Male coach looking backward

350+

Athletes coached across every level, sport, and stage of their career.

services

Professional coaching services crafted to transform your training and elevate your game completely.

  • 01

    TECHNIQUE

    LEARN TO BOX

    60-Min Class

    Beginners Welcome

    Female tennis player
  • 02

    SPARRING

    STEP IN THE RING

    Earned Sparring

    Competition Prep

    Male cyclix
  • 03

    JUNIORS

    JUNIOR BOXING

    Ages 8–15

    Real Boxing

    Male aged coach
  • 01

    TECHNIQUE

    LEARN TO BOX

    60-Min Class

    Beginners Welcome

    Female tennis player
  • 02

    sparring

    step in the ring

    Earned Sparring

    Competition Prep

    Male cyclix
  • 03

    juniors

    junior boxing

    Ages 8-15

    Real Boxing

    Male aged coach
  • 01

    technique

    LEarn to box

    60-Min Class

    Beginners Welcome

    Female tennis player
  • 02

    Sparring

    step in the ring

    Earned Sparring

    Competition Prep

    Male cyclix
  • 03

    Speed

    Strength & Power Build

    Power Lifting

    Core Strength

    Male aged coach

SESSIONS

Pick the way that fits your week. Drop in for a class, train one-on-one, or commit to a block, every minute coached by Dan personally.

Male swimmer

01

Group session
£
10

Free initial consultation

Bi-weekly training plan update

Weekly check-in messages

Access to exercise library

No commitment. Pay as you go.

Male swimmer

01

Group session
£
10

Free initial consultation

Bi-weekly training plan update

Weekly check-in messages

Access to exercise library

No commitment. Pay as you go.

Male swimmer

01

Group session
£
10

Free initial consultation

Bi-weekly training plan update

Weekly check-in messages

Access to exercise library

No commitment. Pay as you go.

Male athlete running

02

1-TO-1
£
40

Coached one-on-one by Dan

Fastest route to real progress

30-min option also available (£25)

Bookable around your week

Get serious. Real progress, fast.

most popular

Male athlete running

02

1-TO-1
£
40

Coached one-on-one by Dan

Fastest route to real progress

30-min option also available (£25)

Bookable around your week

Get serious. Real progress, fast.

most popular

Male athlete running

02

1-TO-1
£
40

Coached one-on-one by Dan

Fastest route to real progress

30-min option also available (£25)

Bookable around your week

Get serious. Real progress, fast.

most popular

Male athlete runner cheering up

03

10 session block price
£
350

Saves £50 vs single bookings

Block of 4 also available (£150)

Priority booking

Best for fight prep & body goals

Limited spots. Booking required.

Male athlete runner cheering up

03

10 session block price
£
350

Saves £50 vs single bookings

Block of 4 also available (£150)

Priority booking

Best for fight prep & body goals

Limited spots. Booking required.

Male athlete runner cheering up

03

10 session block price
£
350

Saves £50 vs single bookings

Block of 4 also available (£150)

Priority booking

Best for fight prep & body goals

Limited spots. Booking required.

Client Results

No invented stats, no stock photos. Three fighters Dan's coached from where they were to where you can see them now.

01

DIONNE

Semi Pro football

key results

YORK HALL

From shy and unsure of herself to fighting for titles on cards at the spiritual home of British amateur boxing.

9 FIGHTS

WINNING RECORD

TITLE BOUTS

Walked in quiet, shy, no confidence in herself

Now boxes competitively for titles and has fought on cards at York Hall

02

HAYDEN

JUNIOR PATHWAY

FIGHTER + COACH

Athletic sprinter

key results

FIGHTER + COACH

A kid with no routine, no discipline and too much energy. Now training daily, with a fight debut on the horizon and a coaching journey starting alongside it.

DAILY

Routine

DEBUT

Incoming

COACH

Pathway

Arrived as a naughty kid with no dedication or direction

Stepping into the ring and onto the pads - fighter and coach in one

03

IRAJ

MMA TO BOXING

8–0

Competitive Swimming

key results

8–0

A career MMA fighter sidelined by knee surgery — no kicks, no clinches, no ground game. Switched to pure boxing at Alchemy and went undefeated across eight fights.

MMA

Background

POST-OP

Comeback

8

Fights Unbeaten

Switched to pure boxing and went undefeated across eight fights

MMA career ended by knee surgery - couldn't kick or wrestle

01

DIONNE

SEMI-PRO

9 fights

Semi Pro football

key results

9 fights

From quiet, shy and unsure of herself to nine amateur bouts, a winning record and fight nights at York Hall - the spiritual home of British amateur boxing.

WIN

Record

YORK HALL

Fight Night

TITLE

Bouts

Now competes for titles and has fought on cards at York Hall

Walked in shy and unsure of herself, no boxing background

02

HAYDEN

JUNIOR PATHWAY

FIGHTER + COACH

Athletic sprinter

key results

FIGHTER + COACH

A kid with no routine, no discipline and too much energy. Now training daily, with a fight debut on the horizon and a coaching journey starting alongside it.

DAILY

Routine

DEBUT

Incoming

COACH

Pathway

Arrived as a naughty kid with no dedication or direction

Stepping into the ring and onto the pads - fighter and coach in one

03

IRAJ

MMA TO BOXING

8–0

Competitive Swimming

key results

8–0

A career MMA fighter sidelined by knee surgery — no kicks, no clinches, no ground game. Switched to pure boxing at Alchemy and went undefeated across eight fights.

MMA

Background

POST-OP

Comeback

8

Fights Unbeaten

Switched to pure boxing and went undefeated across eight fights

MMA career ended by knee surgery - couldn't kick or wrestle

ABOUT MYSELF

I'm Dan Brown. I started boxing at ten because I was a kid in trouble. I lost my way in my twenties. Boxing pulled me back. Now I teach it properly.

STARTED BOXING AT TEN BECAUSE A KID NEEDED SOMEWHERE HONEST TO GO.

1

/4

Male athelete
STARTED BOXING AT TEN BECAUSE A KID NEEDED SOMEWHERE HONEST TO GO.

1

/4

Male athelete
HAMPSHIRE CHAMPION. SOUTHERN COUNTIES CHAMPION. 30+ FIGHTS IN THE RING.

2

/4

Male athlete running
HAMPSHIRE CHAMPION. SOUTHERN COUNTIES CHAMPION. 30+ FIGHTS IN THE RING.

2

/4

Male athlete running
LOST MY WAY. FOUND IT AGAIN THROUGH BOXING.

3

/4

LOST MY WAY. FOUND IT AGAIN THROUGH BOXING.

3

/4

NOW I TEACH THE CRAFT AND THE LIFE LESSONS THAT COME WITH IT.

4

/4

Male Tennis Player
NOW I TEACH THE CRAFT AND THE LIFE LESSONS THAT COME WITH IT.

4

/4

Male Tennis Player

reviews

Real words from real athletes who committed fully. These are the people who trusted the process, stayed consistent, and came out on top.

Kevin H.

Kevin H.

Darcy H.

Darcy H.

Jake N.

Jake N.

Neil O.

Neil O.

Male football player

"I've been training with Dan to get into shape and lose some extra weight and this goal is coming faster than I could have dreamed of. Dan makes you feel very welcome in every session, and has a great knowledge in how to train a person properly to get the most effective results. Best thing I did was just turn up."

Kevin H.

Verified Google Review

Kevin H.

Kevin H.

Darcy H.

Darcy H.

Jake N.

Jake N.

Neil O.

Neil O.

Male football player

"I've been training with Dan to get into shape and lose some extra weight and this goal is coming faster than I could have dreamed of. Dan makes you feel very welcome in every session, and has a great knowledge in how to train a person properly to get the most effective results. Best thing I did was just turn up."

Kevin H.

Verified Google Review

FAQ’s

Everything you need to know before you turn up, from first sessions to kit, group classes, and one-to-one coaching in Basingstoke.

Do I need boxing experience to start?

No. Beginners are welcome. Dan will meet you at your current level, teach the fundamentals properly, and build your confidence round by round.

Where do the sessions take place?

Sessions are coached in person in Basingstoke. Use the contact form to ask about current availability, location details, and the best slot for your week.

Can I book one-to-one coaching?

Yes. One-to-one sessions are built around your goals, whether that’s fitness, technique, confidence, or preparing for a fight. Dan coaches the session personally.

Do you run group sessions too?

Yes. Group sessions are available for boxers who want coached training, accountability, and a hard session alongside others without needing a long-term commitment.

What should I bring to my first session?

Bring comfortable training clothes, water, and wraps or gloves if you already have them. If you’re unsure what kit you need, message first and Dan will guide you.

How quickly will I see progress?

Most people feel sharper after the first few sessions. Real progress comes from consistency: cleaner technique, better fitness, and more confidence each week.

How do I choose the right session?

If you’re new, start with a group session or send a message about one-to-one coaching. Dan can point you toward the best option for your goals, schedule, and experience.

FAQ’s

Everything you need to know before you turn up, from first sessions to kit, group classes, and one-to-one coaching in Basingstoke.

Do I need boxing experience to start?

No. Beginners are welcome. Dan will meet you at your current level, teach the fundamentals properly, and build your confidence round by round.

Where do the sessions take place?

Sessions are coached in person in Basingstoke. Use the contact form to ask about current availability, location details, and the best slot for your week.

Can I book one-to-one coaching?

Yes. One-to-one sessions are built around your goals, whether that’s fitness, technique, confidence, or preparing for a fight. Dan coaches the session personally.

Do you run group sessions too?

Yes. Group sessions are available for boxers who want coached training, accountability, and a hard session alongside others without needing a long-term commitment.

What should I bring to my first session?

Bring comfortable training clothes, water, and wraps or gloves if you already have them. If you’re unsure what kit you need, message first and Dan will guide you.

How quickly will I see progress?

Most people feel sharper after the first few sessions. Real progress comes from consistency: cleaner technique, better fitness, and more confidence each week.

How do I choose the right session?

If you’re new, start with a group session or send a message about one-to-one coaching. Dan can point you toward the best option for your goals, schedule, and experience.

FAQ’s

Everything you need to know before you turn up, from first sessions to kit, group classes, and one-to-one coaching in Basingstoke.

Do I need boxing experience to start?

No. Beginners are welcome. Dan will meet you at your current level, teach the fundamentals properly, and build your confidence round by round.

Where do the sessions take place?

Sessions are coached in person in Basingstoke. Use the contact form to ask about current availability, location details, and the best slot for your week.

Can I book one-to-one coaching?

Yes. One-to-one sessions are built around your goals, whether that’s fitness, technique, confidence, or preparing for a fight. Dan coaches the session personally.

Do you run group sessions too?

Yes. Group sessions are available for boxers who want coached training, accountability, and a hard session alongside others without needing a long-term commitment.

What should I bring to my first session?

Bring comfortable training clothes, water, and wraps or gloves if you already have them. If you’re unsure what kit you need, message first and Dan will guide you.

How quickly will I see progress?

Most people feel sharper after the first few sessions. Real progress comes from consistency: cleaner technique, better fitness, and more confidence each week.

How do I choose the right session?

If you’re new, start with a group session or send a message about one-to-one coaching. Dan can point you toward the best option for your goals, schedule, and experience.

TRAIN WITH DAN

Ready to learn properly, work hard, and build real confidence in the ring? Start with a session in Basingstoke.

  • BASINGSTOKE

  • GROUP CLASSES

  • 1-TO-1 COACHING

  • FIRST TIMERS

  • PAD WORK

  • FIGHT PREP

TRAIN WITH DAN

Ready to learn properly, work hard, and build real confidence in the ring? Start with a session in Basingstoke.

  • BASINGSTOKE

TRAIN WITH DAN

Ready to learn properly, work hard, and build real confidence in the ring? Start with a session in Basingstoke.

  • BASINGSTOKE

  • GROUP CLASSES

  • 1-TO-1 COACHING